MORI, the sustainable baby clothes and sleepwear brand, has opened a new store in Westfield this weekend.
Having opened a pop-up shop in Notting Hill earlier in the year, this marks a further expansion into the bricks-and-mortar retail space for London-based MORI, with their flagship store in Battersea recently undergoing a full refurbishment.
The below video was posted on LinkedIn to showcase the new store:
MORI is known for their premium, super-soft, and always-sustainable fabrics, and physical retail seems to be part of their longterm strategy, with founder, Akin Onal stating:
“Seeing our evolving brand come to life in this new store concept has been an incredible experience. I am very excited about our new Westfield London and Notting Hill stores, as they sit perfectly alongside our popular flagship store in Battersea. As we approach our tenth anniversary, these store openings represent a significant milestone in our journey and are only the beginning of our brick-and-mortar expansion.”
Read more about this news on Retail Times.
