The Positive Birth Company, as seen on Dragon’s Den, is a certified B Corp that has been named Parenting Brand of the Year for the last two years running. They’re all about bodies, birth and babies, with a suite of digital courses, online communities and access to the best minds when it comes to health and psychology.
Founded by Siobhan Miller, a world-renowned hypnobirthing expert, they’re the creators of The Ultimate Birth Pack – the winner of a plethora of awards and recipient of many 5-star reviews.
A couple of years ago PBC launched their own Awards, to recognise excellence and innovation across various categories. Their online community votes alongside an expert panel, making the awards a trusted benchmark for expectant and new parents.
The Positive Birth Company Awards 2025 are now open for voting on here.
Categories and nominees include:
Best baby carrier/sling
- Momcozy Baby Carrier
- BabyBjorn Baby Carrier
- Ryloobaby Sling
- Sustainabub Organic & Cotton Bamboo Wrap
Best baby bottle
- Tommee Tippee Advanced Anti Colic Bottles
- Pippeta Milk/Food Storage Bottles, Teats & Lids
- Tommee Tippee Natural Start Bottles
Best sleepsuit
- Love To Dream Swaddle Up
- The Little Bumble Co Sleepsuit
- MORI’s Clever Zip Sleepsuit
- Tommee Tippee All Season Sleepbag
Best electric breast pump
- Elvie – Elvie Pump
- Mom Cozy – All-in-one M5 Wearable Breast Pump
- Pippeta Compact LED Handsfree Breast Pump
- Tomee Tippee Double Electric Breast Pump
Best feeding accessory
- Tommee Tippee UV Steriliser
- Pippeta Nip Cups
- bbhugme Nursing Pillow
- Tommee Tippee Perfect Prep Day & Night
Best manual breast pump
- Haakaa Generation 2 Silicone Breast Pump
- Medela Harmony Flex
- Nuby Silicone Breast Pump
- Tommee Tippee Manual Breast Pump
Best newborn gift
- Kokoso – Newborn Essentials Kit
- Tommee Tippee Dreammaker
- Tommee Tippee Soothing Silicone Comfort Gift Set
- Tommee Tippee Deluxe Light & Sound Sleep Aid
Best newborn pram
- Venicci – Upline Pram
- Joie Versatrax Pram
- Bugaboo Fox Cub Pram
- iCandy Peach Pushchair
Best nursing bra
- Royce Lingerie – Blosson Nursing Bra
- bbhugme – Everyday Nursing Bra
- Cake Maternity – Everyday Nursing Bra
- LESH Freeflo Leakproof Nursing Bra
Best postpartum wellbeing product
- Purer Mama – Postnatal Collagen
- Pippeta Nip Cups
- HotTea Mama – Organic Milk’s Up
- WUKA Post Partum Stretch Set
Best pregnancy wellness product
- Purer Mama – Nourish Body Oil
- bbhugme – Pregnancy Pillow
- HotTea Mama – The Final Push Raspberry Leaf Tea
- Healthy Mama, Happy Baba
Best pregnancy or postnatal clothing
- Natal Active – Maternity Clothing
- Jorgen House – Maternity Clothing
- Fitta Mamma – Maternity Activewear
- For The Creators – Maternity Clothes Subscription
Best reusable nappy
- The Nappy Gurus – Reusable Nappy
- Modern Cloth Nappies – The Pearl Pocket All-in-One Reusable Nappy
- Bambino Mio – Reusable Nappy
- Bells Bumz – Reusable Cloth Nappy
Best nappy
- Kit & Kin
- Peachies
- Pura
Essential nursery kit
- Tommee Tippee Baby Healthcare Kit
- Earthling – Seedling Baby Changing Basket
- Owlet Dream Sock
- Mama Shack – Nappy Caddy
It’s great to see so many of the brands and businesses we’ve featured receive nominations within their appropriate categories, including MORI, Bambino Mio, Sustainabub, Tommee Tippee and more. Good luck to all of those nominated.
